The Challenge
Whole Life Pet, a pioneer in high-quality pet food and supplements, faced high production costs, long lead times, and limited control over messaging in their video marketing strategy. Traditionally relying on agencies and influencers, they struggled to scale and accurately convey their brand voice. But after integrating Creatify, their approach transformedâproducing videos in minutes at just $3.90 each, compared to $3,000 before. Leveraging Creatifyâs realistic avatars and intuitive URL-to-Video tool, Whole Life Pet now creates high volumes of branded, message-aligned videos, dramatically improving consistency and reach.
Prior to using Creatify AI, Whole Life Pet faced several obstacles in their video marketing efforts:
Time-consuming process : Collaborating with an agency and video company involves project planning, arranging product shipment, shooting sessions, and editing. Usually takes up to 4 months creating 6 videos.
Lofty production cost : Prior to using Creatify, John and his team spent on average $3000 per video, straining their marketing budget, so they usually only produce product videos with agencies once a year.
The Integration with Creatify
Limited video production capacity : Limited by budget and prohibited by cost, they were not able to produce more marketing videos.
Low flexibility : Once produced, videos were difficult and costly to update.
Inconsistent messaging : Influencers' videos and user-generated content often cannot accurately convey the key messages.
Whole Life Pet turned to Creatify. John primarily uses the URL-to-Video tool, by putting product page URLs and utilizing pre-existing brand graphics, John can generate videos that align perfectly with Whole Life Pet's branding and messaging.
Increased production capacity : Prior to 6 expensive videos per year, now John and his team are able to produce numerous videos annually.
Cost & time-saving : With Creatify, they are able to create an ad within 10 minutes at an average cost of $3.9 per video.
Accurate message delivery : They can now fully control the content and messages delivered to their target audience, allowing them to accurately convey their brand.The team was especially impressed by the realism of Creatifyâs AI avatars, notably their accurate lip-syncing. After trying other solutions that fell short, Creatify was the first to meet their standardsâproving AI avatars could be a long-term solution.
The team at Whole Life Pet found Creatify to be an adaptable and efficient partner:
The Value of Creatify
Enhanced flexibility : John and his team can now quickly update their videos to ensure all the marketing materials remain current and relevant.
Realistic avatars : Creatifyâs avatars are super life-like and fit Whole Life Petâs brand well.
We see significantly improved results in Whole Life Petâs video creation efficiency:
Whole Life Pet has been a pioneering force in the pet consumables industry since its inception in 2011. Founded by John Gigliotti, the company specializes in high-quality pet food, treats, and supplements, all manufactured using a unique freeze-drying process that ensures the safety and nutritional value of the products. However, limited video production capabilities and not being able to accurately deliver the brand's messages were significant hurdles.
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