The Challenge
Tec-Do 2.0, a global digital marketing provider with over 80,000 clients, overcame the high costs and slow turnaround of traditional video production by integrating Creatifyâs AI-powered video tools. Replacing human actors with realistic AI avatars and multilingual voiceovers, they reduced production time from three days to under an hour and cut video costs by over 90%. The AI ads achieved 80% of the performance of real actor videos and delivered 3x more views and ad spend compared to image-based creatives. This shift allowed Tec-Do 2.0 to scale content creation, improve engagement, and drive more effective global campaigns.
Cost-Constraints : hiring actors costs approximately 1,000 RMB per day, with additional expenses for directors and shooting venues, making it unsustainable for many projects
Time-Consuming Process : traditional production required at least 3 days for a batch of videos, including 1 day for scriptwriting, 1 day for shooting, and 1 day for editing. Coordination among directors, actors, and production teams added further delays
Scaling Challenges : with the increasing demand for multilingual marketing videos, the traditional process was too slow to meet tight deadlines
Limited Content Diversity : limited by traditional processes and resources, Tec-Do 2.0 struggled to produce diverse, engaging video content; instead, they mainly produced montage videos without an actor
The team was especially impressed by the realism of Creatifyâs AI avatars, notably their accurate lip-syncing. After trying other solutions that fell short, Creatify was the first to meet their standardsâproving AI avatars could be a long-term solution.
Realistic AI Avatars : Creatify's hyper-realistic AI avatars with natural lip-sync and body movement are what Tec-Do 2.0 appreciates the most
Authentic Voiceovers : Tec-Do 2.0 compared Creatifyâs voiceovers with other platforms and thinks Creatify offers a more authentic and natural voiceover
The Integration with Creatify
Multilingual Capabilities : Creatifyâs AI ads automatically detect input text languages and deliver outputs in the same language, streamlining multilingual campaigns
By replacing the need for human actors with AI-generated content, the company significantly reduced production costs while avoiding the logistical challenges of coordinating traditional shoots. This shift has resulted in substantial time and resource savings, making Creatify not only a cost-effective solution but also a major efficiency booster for the team.
Strong Performance at Lower Cost: AI video ads achieved 70â80% of the performance of real actor videosâan impressive return given the significant cost savings.
Enhanced Engagement vs. Image Ads: Compared to image-based creatives, AI video ads generated 3x more views and drove 3x higher ad spend, highlighting their impact on audience reach and investment efficiency.
The Value of Creatify
Reduced by over 97% compared to actor videos, video generation time dropped from 3 days to 1 hour
Cost per video reduced from $20 to just $2 per video , a saving of over 90% .
AI video ads achieved 80% of the performance of real actor videos
AI video ads reached 3x more views compared to image-based ads
What impressed them the most
AI video ads delivered 3x higher ad spend comparing to image-based ads
Tec-Do 2.0, a leading digital marketing strategies and solutions provider, specializes in helping enterprises expand their global presence. Tec-Do 2.0 operates in over 200 countries and regions and has more than 80,000 enterprise clients. However, limited actor video production and content diversity were significant hurdles.