The Challenge
1MORE, a leading U.S.-based audio brand, faced high costs and inefficiencies in producing marketing videos through traditional agencies and influencers, often dealing with time-consuming coordination, content quality issues, and significant financial loss from damaged or unreturned products. Seeking a scalable, cost-effective alternative, they turned to Creatify. With Creatifyâs AI-powered platform, 1MORE gained full control over video content, streamlined production to under 10 minutes per ad, and drastically reduced costs to under $3.90 per video. The results matched traditional influencer campaigns in performance while delivering a 30x faster production speed and saving over $10,000 per video. Key metrics surged, including a 200% increase in purchases, 158.93% more link clicks, and a 47.86% boost in CTRâsolidifying Creatify as a transformative tool in 1MOREâs marketing strategy.
1MORE has extensive experience collaborating with marketing agencies, actors, and influencers. Yet, managing both the quality and cost of their marketing videos simultaneously proved challenging.
Time-consuming creation process : Involves finding an agency, arranging product shipment, coordinating with actors, and scheduling, which takes at least a month.
Expensive influencers : The average cost of producing an influencer video ranges between $3,000 to $15,000, straining 1MOREâs marketing budget and forcing them to rely more on image ads.
The Integration with Creatify
Content quality control issues: Unable to ensure the quality of the video and the key messages are clearly delivered to their audiences when leveraging influencers/actors due to communication barriers and reluctance to coordinate.
Unexpected loss : The cost of goods and time lost due to damage to items during transportation.
1MORE turned to Creatify, which offered them a comprehensive solution that effectively addressed their challenges. With Creatify, they found a cost-effective alternative to influencer/actor videos as well as static image ads.
After partnering with Creatify, 1MORE witnessed the following:
The Value of Creatify
Better control over content : They now have full control over the content and messaging and are able to clearly convey the product's selling points to their audiences.
Increased conversion: 1MORE saw an increase in conversions generated compared to other non-Creatify video and image ads.
Simplified video creation process : 1MORE can now create an ad within 10 minutes. They simply use the URL-to-Video tool, choose from 100+ Creatify hyper-realistic avatars, and make edits if needed. Thatâs it.
Effective alternative : The performance of the ads created using Creatify was in the same class as the performance of KOL/KOC and marketing agency-produced videos.
What impressed them the most
Cost saving : Creatify costs below $3.9 per video ad, which is more than 750x less than their previous minimal costs.
Better script : The script Creatify AI generated is finer than their local scriptwriter.
By leveraging Creatify AI, 1MORE found their perfect alternative to influencer and image-based ads. Creatify enabled 1MORE to produce high-quality, engaging video content quickly and inexpensively, leading to substantial improvements in key performance metrics:
1MORE, a leading global distributed audio brand known for its high-quality headphones and earphones, faced several challenges in their marketing strategy. Based in the USA, 1MOREâs mission is to deliver superior sound quality and innovative design at an affordable price. However, creating quality video content without lofty costs was a significant hurdle until they discovered Creatify.
Results at a glance
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